Be a Connectrepreneur: Advertising, ROI, and all that it should mean…

I was thinking about this on the way in to the office this morning. First off, I’m no advertiser and I’m hardly a marketer. I’m simply a communicator, a connector, and an entrepreneur. I have been bothered for some time by the business society’s need to lump Social Media activity in with traditional advertising and Read more about Be a Connectrepreneur: Advertising, ROI, and all that it should mean…[…]

Aren’t you tired of the social media selling machine?

Believe me, I know about corporate growth, business acumen, and marketing. I understand the need for a healthy bottom (line, that is) and strong branding. Social media has become an invaluable and unavoidable tool of business strategy, and it absolutely should not be ignored. It is a free engine to connect with and listen to Read more about Aren’t you tired of the social media selling machine?[…]