REACH

I’m often asked to illustrate the value of online social networks and with so many analogies to pull from it’s hard to find a consistent message for all scenarios. That is until a recent meeting with my Chief Operations Officer, Brad Closson. He described to me the following example… We call it R.E.A.C.H. R = Read more about REACH[…]

Read-ationships

I was having coffee this morning with my friend and colleague when she asked me a perplexing question. “Would you suggest I get a blog or a twitter handle.”  My response was, “What are your intentions?” Let’s face it; how you plan to blog is as important as what you blog.  Why are they going Read more about Read-ationships[…]