REACH

I’m often asked to illustrate the value of online social networks and with so many analogies to pull from it’s hard to find a consistent message for all scenarios. That is until a recent meeting with my Chief Operations Officer, Brad Closson. He described to me the following example… We call it R.E.A.C.H. R = Read more about REACH[…]

Philosophy

Share – Engage – Connect Share: Let’s face it. The fact that social media even exists is due to the “share factor.” In her article,¬†Witness Me, Claire Wagner nails the topic with laser precision. We want to let the world know we’re, “having a foot long sandwich from Subway.” Why? We’re social. It’s embedded in Read more about Philosophy[…]